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Google paid clicks data generate debate »

Posted by: MyWayOnNow 5 months, 1 week ago

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New data confirming slowing growth in Google Inc.'s paid clicks renewed debate Thursday on Wall Street over whether the Internet search company's revenue can quickly adjust to changes it made in how it generates clicks.

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MyWayOnNow5 months, 1 week ago

The Mountain View-based company said "in January that the drop in click-through rates is a result of its efforts to boost the usefulness of each click to its advertisers' sales performance. For instance, the company decreased the space around a word that would result in a click, so more clicks would be intentional."

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