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Global Paid Product Placement Spending Surpasses usd2 billion…

Money – Global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, according to PQ Media, a custom media research firm.Global paid product placement spending in TV, film and other media is expected to climb another 38.8% to $3.07 billion in 2006, driven by the continued shi

Tags: marketing, business, advertising

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